MadWomen

Event Recap / Do I Stay or Do I Go Now?

Do I Stay or Do I Go Now?

Host / Lakes & Legends Brewing Company / May 2017

Do I stay or do I go now? This question might come up when contemplating your day job, a volunteer opportunity or even a relationship. When building a career, there will be times you decide to pass along the baton or pick it up; will you seek an internal promotion, or an outside opportunity? Two fiercely talented women confirmed, there isn’t one right path to leadership: Laura Fegley current ECD at Colle + McVoy and Corie Barry, EVP and Chief Financial Officer of Best Buy, weighed the pros and cons of when to stay and when to go. #StayOrGo?

Make moves to make money?

At times, you might feel like you have to leave the place you work in order to make more money; this is not always necessary. If you don’t want to leave your current role, but want to make more, play in the experience you’ve gained and use it to make a case for yourself. Research what you would make at a different place for the role you desire. Gather data—reference national salary standards—and consider them alongside your performance. Then, write yourself into the story of a new role or increase in salary. Help spark the ideation to get you to where you want to be.

You have to be pragmatic and sweat a little.

Stay put vs. explore

You don’t want to get stale or too comfortable in your current role. If you feel hungry for experience, change or new opportunities in general, you might consider a new role instead of staying at your organization. Whether or not you choose to take the leap into a different job and are concerned about “job-hopping”, remember, it’s not about the amount time you spend in a role, it’s about what you get out of the situation. Curiosity, drive and ethics are all valuable characteristics recruiters look for when taking-on talent. If you plan to seek a new position or if you’ve jumped around between roles, articulate how the roles informed and enriched the experience you have today.

Collect your ‘best of’ and bring a pu pu platter [of experience] to your next job

Help others navigate decisions

Change is hard because it’s the death of something, a place, a routine or friendships you’ve made. However, change is meant to be hard, because it leads to something better. If someone you know is thinking about leaving their role, try to be a friend. Help them think through their decision selflessly. Channel your inner therapist and help people make the right decisions.

Change doesn’t have to mean leaving the people you love, remember change means the upside is worth it.

Take a deep breath, it’s just a job and you’re going to have a lot of them. Hopefully you can apply the advice shared by our speakers to your life and find the right path for you. If you do decide to leave your current role, leave thoughtfully, respectfully and carefully. Thank you to everyone who came out last night and to all of our sponsors. You too can join the Mpls MadWomen community as a sponsor and help us make a difference.

/ written by Kim Miller

Event Recap / Authentic Leadership

Authentic Leadership

Host / Target / November 2016

Target Creative and Marketing Operations, Senior Vice President, Tammy Redpath sat down to talk about authentic leadership. When stereotypes of leaders exist that include working separate from the group, sometimes being cold and unapproachable and not taking the time to get to know their team, what goes into using our authentic voice to lead? It’s about lifting each other up, showing up as a human, love, yes, LOVE and leading at times when it’s not easy.
(more…)

mwheadshots051-x3-2

Mad Women of the Month / Erin Simle

First, tell us a little about yourself: Name, Title, Company, how you got there. We want to know your story.

Erin Simle, Executive Producer at Fallon.
After graduating from college, I moved back home to the Twin Cities and I got a job as an office manager/account manager/producer at a small five-person web design shop called U4EA Design. In 2008, the economy took its toll on the tiny shop, so I moved over to OLSON as an interactive project manager and gobbled up everything in my path.
About six and a half years ago, I came to Fallon to help restart “digital” as an integrated producer. I love the energy and the bloodline of great creative work. I was inspired and knew that at Fallon I would produce the best work of my career.
In recent years, I’ve produced some amazing broadcast and digital videos. Partnering with world-class directors and production partners, as well as managing bananas budgets and schedules. Having a blast all the while.

(more…)

image1

MadWomen of the Month / Anna Little

First, Anna, tell us a little about you. How’d you get to where you are today? We’d love to hear your story.

My introduction to the advertising world actually began in Milwaukee. After growing up in Duluth, I wanted to leave Minnesota and “get away” for college. It turns out “getting away” meant leaving Minnesota and moving to Wisconsin. I ended up 400 miles down the road at the University of Wisconsin – Milwaukee. I spent my first two years of college there and got very involved with United Adworkers, Milwaukee’s professional advertising club. Adworkers gave me the opportunity to see the back end of the advertising industry that you don’t necessarily experience in school – networking, creative people coming together, and genuinely great work.
As much as I loved the Milwaukee advertising industry, Minneapolis, in all its wintery, Minnesota glory, kept popping up in my mind. My mentors in Milwaukee were incredibly supportive when I opened up to them about my fascination with the Twin Cities advertising scene and a few months later I was starting my junior year at the University of Minnesota. In the year that I have lived here, I’ve tried my best to take advantage of all the awesome things the industry has to offer. I got involved with Ad 2 as soon as I could, became a member of the University of Minnesota Advertising Club, and talked to as many people as I could get ahold of. Fast forward a year and I am wrapping up the perfect summer as an account management intern at Carmichael Lynch.

(more…)

Tammy Redpath

MadWomen of the Month / Tammy Redpath

First, tell us a little about yourself: Name, Title, Company, How you got there. We want to know your story.

I’m Tammy Redpath, the senior vice president of Target Creative and marketing operations.   I’ve spent my entire career at Target, which has been amazing! I graduated from the University of St. Thomas in 1991 with a degree in Marketing and took my first role at a Target store. My stores experience was a great opportunity to learn retail, Target and leadership. I moved from the store to marketing, where I’ve been in various positions for nearly 20 years. I’ve embraced continuous learning, saying yes, taking risks, embracing new opportunities and being open to possibilities – which all led me to my current role. I’m inspired by my team and my work and feel challenged every day.

(more…)

Batliner head & shoulders.img_assist_custom-480x720

MadWomen of the Month / Julie Batliner

First, tell us a little about yourself: Name, Title, Company, How you got there. We want to know your story.

Name: Julie Batliner
Title: President
Company: Spong
I grew up in Kansas City, Mo. And went to Mizzou. After college I had to decide on jobs in KC, Chicago, Minneapolis and NY. I decided to come to Minneapolis because it was my preferred job offer. I knew no one, and I had never been to the Twin Cities. Ignoring the fear that I had to trade in my car for an SUV, buy a parka and learn how to say You Betcha’, I went for it. After a couple of years, I moved around a bit and ended up back in Minneapolis and fell in love with this city and the creative agency community.
After soaking up a lot of lessons at a couple of great small agencies, I spent a good chunk of time at FleishmanHillard and then joined Carmichael Lynch Spong in 2005. I’ve had several positions at Spong during the past 11 years – always looking for the next learning opportunity – and became President last year.
My husband Dan and I had two kiddos a bit later in life. Madelynn is almost six, has a profound sense of humor, is determined beyond belief and remembers everything. Nick just turned three and is laid back, super joyful and a skilled scooter rider. They are keeping us creative and younger than we are!
We love boating, family walks, being outside and trying different foods.
(more…)

IMG_3209.img_assist_custom-480x360

MadWomen of the Month / Alex Steinman

First, tell us a little about yourself: Name, Title, Company, How you got there. We want to know your story.

Alex Steinman, Communications Director at Fallon. I started out of college on the PR side of agencies. I was drawn to Fallon by how far they continue to push creative boundaries and make incredible work that both speaks to human truths and entertains without feeling like advertising.

(more…)

MorganHC_headshot_bw.img_assist_custom-480x320

MadWomen of the Month / Morgan Hay-Chapman

First, tell us a little about yourself: Name, Title, Company, How you got there. We want to know your story.

Hi there. I’m Morgan Hay-Chapman, a Senior Strategist, Social Engagement at space150. Essentially I work with brands to develop engaging social strategies spanning everything from on-platform engagement and content marketing to paid social and analytics/reporting and, of course, aligning all of the above with business objectives.
I’m originally from Madison, WI, but moved to the cities to attend the U of M for college. After a few PR internships during school, including the Guthrie and the Science Museum of Minnesota, I landed an internship at space150. Digital has changed so much in our industry and totally blurred the lines between PR and advertising – so I knew I wanted to be part of a place where creating digital experiences was the priority.
(more…)