Closing the Deal
Host / Olson / Oct 2015
Last night the MPLS MadWomen hosted an event on Closing the Deal. Margaret Murphy, President of Olson was our speaker. She kicked things off with her earliest memory of successfully closing the deal. At the young age of 17, she convinced a fast-food restaurant to keep their soon to be closing drive-thru open under her supervision. Since then, sheâ€™s built a career on mastering the art of selling and client services. Here are her 5 powerful ways to win, get what you want and #CloseTheDeal.
Find a Point of Passion
No matter what it is youâ€™re doing, remember what youâ€™re working toward! Find the kernel of passion. Project love, heart, grit and staminaâ€”people will recognize it and it will resonate with them.
Do your Homeworkâ€”Start Smart, Stay Smart
Know what youâ€™re talking about when youâ€™re networking, interviewing or working with an account, because being informed means something. Time is priceless, the clientsâ€™ and yours. Find questions that are meaningful and engaging to get the most out of your time. Remember, hustle beats talent, when talent doesnâ€™t hustle. If you donâ€™t hustle, someone will pass you by.
Discern like the Client
Think of yourself as the client
To sell your ideas, they have to be bullet proof. How will the client buy what youâ€™re selling? Rehearse the pitch and anticipate the hard questions and the internal questions the client might receive; help them fight the fight.
Chemistry is an Art not a Science
Clients buy people; they donâ€™t buy agencies. Bring energy and life to client meetings and calls and be the best part of their day! Think of outside of the box for ways to connect with new clients and keep connections fresh with long-standing accounts.
Your Brand Matters so Sell CONFIDENCE
Can you articulate your brand in a simple way people will understand and inspires? Are you being substantive at every step? Look aroundâ€¦are people moving toward you? TELL YOUR STORY! When you tell your story with conviction, people will follow.
Improve the way you sell your ideas, talents and negotiate terms.
Build trust with clients and the people around you by using one of these tips on closing the deal in your personal or professional life #CloseTheDeal.
/written by Kim Miller