So You've Been Laid Off, What Now?

September 13, 2018 Eliza Anne Green

Spring has long been the season for mainstream new beginnings. But for those of us who reject the mainstream, fall is the real life-changing season. I know. This is an incredibly earth-shattering concept. But let it sink it. For me, most new fall beginnings were less-than voluntary. It’s historically been the time of year when I get laid off the most. The only time of year I get laid off. But it did happen twice. So I’m pretty much the expert on getting laid off. And that it always happens in the fall.

The Persistence of Imposter Syndrome

August 23, 2018 MPLS MadWomen

Over the past year I’ve spent some serious time unpacking my battle with imposter syndrome. It wasn’t until this past week or so that I realized it’s a more recent struggle that I once thought.

Encouraging Inclusive Language in the Workplace

August 16, 2018 MPLS MadWomen

As women in creative spaces, we understand language and expression is always changing and evolving. Whether you’re in leadership or just starting out in your career, it’s important to stay up-to-date with acceptable language use. But, this is no simple task to tackle on your own. Take these steps to encourage inclusive language use at work and encourage further discussion about inclusive language with your colleagues.

Event Recap: Caroline Wanga on Identity Intersections

August 9, 2018 MPLS MadWomen

At this highly anticipated MadWomen event, Caroline Wanga, Chief Diversity & Inclusion Officer and VP of Human Resources at Target, led us in a timely conversation around individual identities and our accountability in caring for our own identity intersections, as well as those of others.

Meet the Board: Erin Simle

July 29, 2018 Eliza Anne Green

Today we sat down with our board president Erin Simle to talk about agency life, the MadWomen mission and mistakes.

Technology and Data Design for Creative Businesses | An Audience Connection Perspective

July 19, 2018 MPLS MadWomen

The Minneapolis ad community is filled with a myriad of talented and creative women. We’ve asked one of these women to give us some insight into how the less-visible technology and data side of our industry can impact creative.

Meet the Board: Amanda Zweerink

July 17, 2018 MPLS MadWomen

Today we sat down with our board vice president Amanda Zweerink to talk about agency life, her passions outside of advertising and combatting imposter syndrome.

Your Guide to Minneapolis Summertime Self-Care

July 12, 2018 MPLS MadWomen

It’s easy to expect summer to be all sunshine and rainbows, literally, but bad days still happen and we’re still expected to show up for work on time. For those moments when your lemonade turns more sour than sweet, look to these tips for a little summertime R&R.

Two Phrases Women Need to Remove from Their Lexicon: Advertising Edition

June 28, 2018 Eliza Anne Green

“Sorry, just, I feel, should, maybe…” The list of words women have been instructed to remove from their vocabulary grows by the day. There are even tools to help us keep track of all the things we shouldn’t be saying in our professional exchanges. All these little words are essentially apologies we make for being women in the workforce. We don’t want to step on anybody’s toes or risk being wrong, so we wrap our opinions and expertise in contrition.

Combating Ageism in the Workplace

June 21, 2018 Eliza Anne Green

As women in the digital marketing industry, we are often told, before even entering the industry, to prepare to combat discrimination in a male-dominated field. We’re told by fellow women in the industry to prepare to fight harder to advocate for ourselves, to be firm in asking for the compensation we deserve, and to navigate concepts like sexual harassment and maternity leave, and how they could uniquely impact our careers as women.