What is the North Leadership Council?
The NLC is a MPLS MadWomen committee made up of advocates from more than 20 agencies in the Twin Cities. Over the last 6 months, the North Leadership Council (NLC) has built a plan to change the face of leadership in the advertising industry, incorporating more gender and racial diversity as well as building inclusive environments within our agencies.
To fuel innovation in the North by changing the representation within our industry through new opportunities for diverse talent.
How We Deliver in the Next Two Years:
- Create a network of Twin Cities’ agencies that can collectively address talent needs across all levels and disciplines.
- Partner with groups that are preparing talent for creative careers and create employment opportunities for them.
- Teach agencies how to build inclusive environments, so when diverse talent arrives, they are welcomed and given a growth path to leadership.
The Next Steps:
1. Cross-Agency Summer Intern Event
Studies show that we hire people who have similarities to ourselves, so expanding our networks is crucial to developing a more diverse workplace. We’ll be bringing in our partner organizations Juxtaposition Arts and BrandLab, and their cohort of very talented apprentices, and the event is open to all of you and your agency interns as well for networking and a panel discussion. Stay tuned for more updates on the August date. NLC members Dana Bedessem (Zeus Jones) and Melissa Murphy (space150) are leading this charge.
2. Agency Job Descriptions:
NLC members Kat Duncan (CLICK Talent) and Stacy Janicki (Carmichael Lynch) stepped up to create job descriptions for agency every role imaginable. This is very important, so pipeline organizations know the type of skills our agencies are looking for. Council members Melissa Bertling (Fast Horse) and Lauren Buckley (PMH) will be making this into a digestible, visual document.
3. Recruitment Outreach:
This spring, Mel Schoenke (McCann) started to identify partner organizations and schools that could help us broaden our network. The next step is to foster those relationships and execute recruitment opportunities. Julie McBride (Fallon) and Melissa Murphy (space150) will be leading this.
4. Training Development
Working with 26 Letters, MPLS MadWomen and the NLC will be conducting an all agency survey with industry results revealed at the North Leadership Summit this fall. The survey will help participating agencies foster inclusive and engaged cultures, as well as provide inclusion benchmarks and goals for the industry. MPLS MadWomen board members Liz Giel and Alex Steinman are leading this initiative.
5. D&I Research Across Industries:
NLC member Marie Corcoran is pulling inclusion best practices that actually work both inside and outside the industry. We’ll also look to the rest of the council to share retention methods and start to build out best practices for the Twin Cities.
We’re making progress, but there’s still a long way to go. If you or your organization wants to support the work MPLS MadWomen and the North Leadership Council is doing, please reach out to firstname.lastname@example.org or click here: