Tell us a little bit about yourself, how’d you end up in the wild world of advertising and marketing?
I’m currently a marketing specialist at Be The Match. I ended up in marketing as a backup plan. Initially, I wanted to be an on-air weather woman, but math just isn’t my thing. Throughout my life, I supported our family business. My grandfather owned a squished penny machine business — you know those flat pennies with the designs on them? Yeah, that kind of business. I watched him build that business and play all the roles — salesman, designer, accountant, labor, logistics, shipping, crisis management, marketing.
I wanted my career to be like his — exciting, different, intriguing, challenging. So, I asked myself, what else do I love? The answer to that question: solving problems through communication. Each day I get to answer questions, problem solve and produce communications for my clients that will, in turn, solve their problems and bring their audiences closer to their mission. I like to think that my work is a lot like my grandfather’s, and that is 100 percent satisfying.
What do you love most about this industry?
There is so much to learn, so many problems to solve and questions to answer. And when you feel like you can’t answer the question yourself, you’ve got a trusted partner and friend to help you get there. There’s so much support — both personally and professionally — from my team and my work is better because of it.
How do you maintain passion and enthusiasm for the work you do throughout the different phases of your life?
The end product. The feeling of success. Clients cause problems, deadlines are cut short or missed, you run over budget, you miss your flight — doesn’t matter. You will persevere. You will push through. And the end product is going to be kick-ass. Knowing that the extreme work I’m putting in is going to contribute to an awesome final product is what gets me through. Also, a lot of caffeine. And reminding myself that it will be okay.
What about the MPLS MadWomen mission resonates with you?
I love the fact that MPLSMadWomen strives to help women reach their professional goals through conversations about gender equality. Everyone deserves a chance to use their creativity to solve problems, share a message, or change someone’s life. Perhaps, through our work, we can help a few women reach their goals, and challenge current leaders to have deeper conversations about what diverse leadership looks like in the future of advertising and marketing.
What is one thing you would change about the current state of our industry? And how do you think your work with MPLS MadWomen can help create this change?
I joined the industry a few years ago and am still soaking in its ebbs and flows. But, in my few years here, I’ve noticed most of my upper leadership has been men. I’d like to see women in those positions, and I think MPLS MadWomen can help with that.
What is one thing you think women in the industry can do to support each other on a daily basis?
Tell each other how proud you are of them. Tell each other how you are there for them. Tell each other that it will be okay — sometimes that’s all you need to hear.
If you could give your recent college-grad self just one piece of advice what would it be?
I am a recent college grad (2015), so any advice you’ve got is great! ;)
I would tell my college-grad self to take a deep breath, not to worry, and to know that everything will be okay. Take it six months at a time — everything will sort itself out! Right out of college I set EXTREMELY high goals for myself. I used to worry that I wouldn’t get there, and, because I wasn’t there, I wasn’t good enough. But you know what? I am okay, I am good enough, and I will reach those lofty goals with time.
If you had to choose any career path besides your current one, what would you want to be when you grow up?
A TV Meteorologist!