f you’re an activist, ally, or advocate, you probably understand and practice inclusivity at every opportunity you find. Maybe you use gender-neutral terms to refer to people before you learn their preferred pronouns. Maybe, if you’re in a position of privilege, you allow other folks to voice opinions before your voice your own. Maybe you actively work to remove ableist language from your vocabulary. And, if that’s the case, maybe it has leaked into your work as well.Read More
Modern ad women are hustlers. Dreamers. Go-getters and do-ers. We’re mothers, sisters, daughters, partners, coworkers, and friends. We work hard, and, in our fast-paced society, it’s rare for us to take a time out. But maintaining a healthy work/life balance is essential in order to keep things moving. To stay on top of our work without completely losing our sanity, it’s vital we learn how to better prioritize our responsibilities and make a little time for ourselves. It can be tough, but these tips are a good place to start.Read More
Spring has long been the season for mainstream new beginnings. But for those of us who reject the mainstream, fall is the real life-changing season. I know. This is an incredibly earth-shattering concept. But let it sink it. For me, most new fall beginnings were less-than voluntary. It’s historically been the time of year when I get laid off the most. The only time of year I get laid off. But it did happen twice. So I’m pretty much the expert on getting laid off. And that it always happens in the fall.Read More
Over the past year I’ve spent some serious time unpacking my battle with imposter syndrome. It wasn’t until this past week or so that I realized it’s a more recent struggle that I once thought.Read More
The Minneapolis ad community is filled with a myriad of talented and creative women. We’ve asked one of these women to give us some insight into how the less-visible technology and data side of our industry can impact creative.Read More
It’s easy to expect summer to be all sunshine and rainbows, literally, but bad days still happen and we’re still expected to show up for work on time. For those moments when your lemonade turns more sour than sweet, look to these tips for a little summertime R&R.Read More
“Sorry, just, I feel, should, maybe…” The list of words women have been instructed to remove from their vocabulary grows by the day. There are even tools to help us keep track of all the things we shouldn’t be saying in our professional exchanges. All these little words are essentially apologies we make for being women in the workforce. We don’t want to step on anybody’s toes or risk being wrong, so we wrap our opinions and expertise in contrition.Read More
As women in the digital marketing industry, we are often told, before even entering the industry, to prepare to combat discrimination in a male-dominated field. We’re told by fellow women in the industry to prepare to fight harder to advocate for ourselves, to be firm in asking for the compensation we deserve, and to navigate concepts like sexual harassment and maternity leave, and how they could uniquely impact our careers as women.Read More
Article, after article (after article, after book) has been published about the word “no.” Why you should say it. How to say it. How to avoid the guilt after you say it. I’ve read them all. Well, okay not all. No one has time for that. But, no matter how many experts tell me it’s okay and even healthy to say “no,” I still struggle with it.Read More
Moms are silent superheroes.
They’re there to pick up the phone, clean a scrape, or lend a helping hand when the going gets tough. For many of us, our mom is the woman we turn to when everyone else has left us out to dry.